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  • Andrew Neal

Harness the power of your self storage website's data

One of the best and also FREE ways to start gaining a better understanding of how your self storage website is performing is Google Search Console (GSC). GSC is a powerful tool for self storage owners to monitor and improve their website's search engine performance. It provides valuable insights into how your website is performing in Google search results, as well as any issues that may be impacting your visibility. In this blog post, we'll discuss some of the key features of GSC and how you can use them to improve your website's search engine rankings in 2023.

  1. Monitor Your Search Traffic: One of the most important features of GSC is the ability to track your website's search traffic. This includes data on the number of clicks, impressions, and average click-through rate (CTR) for your website's search results. By monitoring this data, you can identify which pages are performing well and which ones need improvement.

  2. Check for Crawl Errors: Another important feature of GSC is the ability to monitor for crawl errors. Crawl errors occur when Google's bots are unable to access your website's pages, which can negatively impact your search rankings. By regularly checking for crawl errors and fixing them, you can ensure that your website is accessible to Google's bots.

  3. Analyze Your Backlinks: GSC also provides valuable insights into your website's backlinks. Backlinks are links from other websites to your website, and they play a critical role in determining your website's search rankings. By analyzing your backlinks, you can identify which websites are linking to you and the quality of those links.

  4. Monitor Your Keywords: GSC also allows you to track the keywords that are driving traffic to your website. This feature can help you identify which keywords are driving the most traffic and which ones are not performing well. By monitoring your keywords, you can optimize your website's content and meta tags to target the keywords that are most relevant to your business.

  5. Track Your Mobile Performance: With the growing use of mobile devices, it's important to monitor your website's mobile performance. GSC allows you to track your mobile performance, including metrics such as click-through rate and bounce rate. By monitoring your mobile performance, you can identify any issues that may be impacting your mobile search rankings and make the necessary adjustments.

In conclusion, Google Search Console is a powerful tool that can help you improve your self storage website's search engine performance. By regularly monitoring your search traffic, crawl errors, backlinks, keywords, and mobile performance, you can identify issues and make the necessary adjustments to improve your website's search rankings in 2023.

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