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  • Andrew Neal

Increase self storage leads by using online directories

As a self storage owner, it's important to make sure that your facility is visible to potential customers. One way to increase visibility and generate leads is by using online directories and listing sites. In this blog post, we'll go over some tips for how self storage owners can use these platforms to their advantage.

  1. Create a complete and detailed listing When creating a listing for your self storage facility on an online directory or listing site, it's important to make sure that all of the information is accurate and up to date. This includes the address, phone number, and hours of operation. Additionally, you should include detailed information about the types of units available, the amenities offered, and the security features in place. Be sure to include high-quality photos of the facility, as well as a virtual tour if possible.

  2. Use keywords in your listing When creating a listing, it's also important to use keywords that potential customers may be searching for. For example, if your facility offers climate-controlled units, make sure to include that information in the listing and use the keywords "climate-controlled" and "temperature-controlled" throughout the listing. Additionally, you should use keywords that are specific to your location, such as the city or neighborhood where the facility is located.

  3. Respond to reviews and customer feedback Many online directories and listing sites allow customers to leave reviews of businesses, including self storage facilities. It's important to respond to these reviews in a timely manner, whether they are positive or negative. This shows that you are actively engaged with your customers and that you care about their experience at your facility. Additionally, responding to reviews can help you identify any issues or areas for improvement at your facility.

  4. Utilize paid advertising options Many online directories and listing sites offer paid advertising options, such as sponsored listings or banner ads. These options can help increase visibility for your facility and generate leads. However, be sure to do your research and choose the platform that is most likely to reach your target audience.

  5. Create a Google My Business listing Google My Business is a free listing service offered by Google that allows businesses to manage their online presence across Google, including Search and Maps. By creating a Google My Business listing for your self storage facility, you can make sure that potential customers can find accurate information about your facility when they search for self storage on Google. Additionally, you can use the platform to respond to reviews and see analytics about how people are interacting with your listing.

In conclusion, using online directories and listing sites is a great way for self storage owners to increase visibility and generate leads. By creating a complete and detailed listing, using keywords, responding to reviews and customer feedback, utilizing paid advertising options and creating Google My Business listing, you can make sure that your facility is easily found by potential customers. Keep in mind that creating a strong online presence is just one aspect of a successful self storage business, but with a little effort, it can make a big difference in attracting new customers and growing your business. Each one of these listing directories are another good SEO signal to Google to show that your business is active, up to date and gaining online traction. Many times you can find a freelancer on Fiverr to add your business info to many directories at once.

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