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  • Andrew Neal

How to dominate local self storage marketing

For many if not most self storage owners I talk to they own 1-3 facilities and are hyper focused on their local self storage market. It can also feel daunting when considering that you may need to compete against large and/or national operators.


That being said you can still find massive success despite the competition. Below are a few ideas on how you can dominate your local self storage market.


One key aspect of local self storage marketing is search engine optimization (SEO). By optimizing your website for relevant keywords and phrases, you can improve your visibility in search engine results and make it easier for potential customers to find you. This can include things like creating high-quality content, building backlinks, and optimizing meta tags and alt text. Don't feel overwhelmed and feel like you need to be an expert marketer overnight. The key is consistency and laying out an actionable blueprint. And of course, we can always help you figure out your game plan so shoot us a message.

Another important aspect of local self storage marketing is social media. By creating a strong presence on platforms like Facebook, Instagram, and Twitter, you can engage with potential customers and build a community of loyal followers. This can include things like sharing photos and videos of your facility, offering promotions and discounts, and hosting events or contests. Also make sure to join your local Facebook groups where that be a city run page, local farmers market etc. Engage with the people in your community and when appropriate mention your local self storage facility.

You can also use traditional marketing techniques like local ads, flyers, brochures, and billboards. These can be effective in reaching potential customers who may not be actively searching for self storage solutions online. I have certainly seen some of these more traditional offline marketing channels work really well for small self storage operators the key is to be very targeted in who you're trying to reach.

Another good way to attract customers is by offering referral program for existing customers, offering discounts for long-term rental and providing a free moving truck rental.

In conclusion, local self storage marketing is all about reaching potential customers and building a strong online presence. By focusing on SEO, social media, traditional marketing techniques, and customer-centric services, you can attract new customers and keep your facility at the forefront of their minds. As always with marketing make sure to test and track your results. The last thing you want to do is launch a new campaign and then have no way of tracking its success.

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