Google Ads Location & Geo-Targeting Overview and Best Practices for Storage Facilities
As a storage facility owner, you know that reaching the right audience is key to driving conversions. And with Google Ads, you have the ability to target your ads to specific geographic locations, giving you the power to connect with the right customers. You know your facility better than anyone and know where most of your tenants come from.
In this article, we'll take a deep dive into the world of Google Ads location and geo-targeting, covering everything from the basics of how it works to advanced strategies for optimizing your campaigns. By the end, you'll have a solid understanding of how to use location targeting to drive better results from your Google Ads campaigns.
What is Google Ads Location Targeting?
Google Ads location targeting allows you to show your ads to people in specific geographic locations. This can be as broad as a country or as specific as a street address. You can also target ads to specific regions, cities, or even postal codes.
When you set up a location targeting campaign, you can choose to target people who are physically located in a specific area, or people who are searching for products or services in that area. For example, if you're a local florist, you might want to target people who are searching for "flowers" within a 10-mile radius of your store.
Benefits of Location Targeting
One of the biggest benefits of location targeting is that it allows you to reach potential customers at the moment they're most likely to convert. For example, if someone is searching for a restaurant in their area, they're likely looking to make a reservation or place an order right away. By targeting your ads to people in the right location, you can increase the chances that they'll click through and convert.
Another benefit of location targeting is that it can help you save money on your Google Ads campaigns. When you target your ads to specific geographic locations, you're only showing them to people who are likely to be interested in your products or services. This means that you're less likely to waste ad spend on people who are unlikely to convert, which can help you get more bang for your buck.
How to Set Up Location Targeting in Google Ads
Setting up location targeting in Google Ads is easy. Here's a step-by-step guide to get you started:
Log in to your Google Ads account and navigate to the "Campaigns" tab.
Click on the "Settings" button for the campaign you want to target.
Scroll down to the "Locations" section and click the "Edit" button.
In the "Locations" section, you can choose to target people in specific geographic locations or exclude people in specific geographic locations.
To target specific locations, enter the name of the city, state, or region you want to target in the "Locations" box. You can also use the map view to select specific locations.
To exclude specific locations, enter the name of the city, state, or region you want to exclude in the "Excluded locations" box.
Once you've selected your locations, click "Save" to apply your changes.
Advanced Location Targeting Strategies
While setting up basic location targeting is simple, there are a few advanced strategies you can use to optimize your campaigns and get better results.
Use Location Extensions: Location extensions allow you to add your business address and phone number to your ads. This can help increase click-through rates and drive more in-store visits.
Create Separate Campaigns for Different Locations:
In conclusion, location targeting in Google Ads is an effective way to reach potential customers in the places where they live, work, and shop. By targeting your ads to specific geographic locations, you can increase the chances that they'll click through and convert, which can help you drive more sales and growth for your business.
However, it's important to remember that there is a lot of complexity and nuances to setting up effective location targeting campaigns. If you're looking to get the best results from your Google Ads campaigns, it may be beneficial to work with a professional PPC agency. They can help you optimize your campaigns, test different strategies, and make sure your ads are reaching the right people at the right time.
If you're interested in learning more about location targeting in Google Ads or working with a PPC agency to optimize your campaigns, don't hesitate to contact us. Our team of experts is here to help you drive better results from your Google Ads campaigns and grow your storage facility.