top of page
  • Andrew Neal

Developing a catchy referral program for your self storage tenants

Developing a referral program is a great way for self storage companies to attract new tenants and retain current ones. By incentivizing current tenants to refer friends and family to the facility, self storage companies can generate new business without having to spend as much on traditional marketing efforts. In this blog post, we will explore some key strategies for developing a referral program that effectively incentivizes current tenants to refer others to your self storage facility.


The first step in developing a referral program is to identify what type of incentives you will offer to current tenants who refer others to your facility. This can include discounts on future rentals, cash rewards, or even free storage units. It's important to note that the incentives should be valuable enough to motivate current tenants to refer others, but not so expensive that they negatively impact your bottom line.


Another important aspect of a referral program is to make it as easy as possible for current tenants to refer others. This can include providing referral cards or flyers that they can hand out to friends and family, or even creating a referral form on your website that current tenants can fill out to refer others. Additionally, you can also create an online referral system that makes it easy for current tenants to share your facility on social media or via email.


Once you have a referral program in place, it's important to promote it to your current tenants. This can include sending out email campaigns or mailing flyers to inform them about the referral program and how it works. Additionally, you can also post information about the referral program on your website and social media accounts, and make sure your staff is aware of it and able to explain it to tenants if they have any questions.


Another crucial aspect of a referral program is to track and measure its effectiveness. This includes monitoring the number of new tenants you are able to attract as a result of the program, as well as keeping an eye on occupancy rates and revenue. By analyzing this data, you can make informed decisions about what incentives are working the best and adjust your strategy accordingly.


It's also important to recognize and reward the tenants who are actively participating in the referral program. For example, you can create a leaderboard or send out certificates of recognition to the tenants who refer the most people to your facility. This can help to increase engagement and participation in the referral program.


Another way to increase participation in the referral program is to make it a part of your loyalty program. For example, you can offer rewards points to current tenants for each referral they make, and then use those points to redeem for discounts or other rewards. This can help to increase participation in the referral program by making it more rewarding for tenants to refer others.


In conclusion, developing a referral program is a great way for self storage companies to attract new tenants and retain current ones. By identifying valuable incentives, making it easy for current tenants to refer others, promoting the program, tracking its effectiveness and recognizing the participants, self storage companies can generate new business without having to spend as much on traditional marketing efforts. Additionally, incorporating the referral program into your loyalty program can help increase participation and make it more rewarding for tenants to refer others to your facility. Remember to always be transparent and communicate the details of the referral program clearly so tenants know what to expect.

0 views0 comments

Discover how we empower storage owners like you 

Download our FREE Google Ads Checklist

screenshot-docs.google.com-2023.01.11-15_01_57.png
bottom of page