- Andrew Neal
2023 Self storage owner & operator marketing guide
Updated: Feb 27
The self-storage industry is highly competitive, and therefore it's important for owners and operators to implement effective marketing strategies to attract and retain tenants. Here are 21 self-storage marketing ideas to help you achieve your goals:
Develop a professional website: A well-designed website is essential for any business, including self-storage facilities. Ensure that your website is user-friendly and includes all the necessary information, such as unit sizes and pricing. Also, check the website's mobile-friendliness.
Optimize for SEO: By using relevant keywords, creating quality content, and building backlinks, you can improve your search engine rankings and drive more traffic to your website. Focus on local keywords rather than broad general terms like "self-storage" for better results.
Utilize social media: Social media platforms like Facebook, Twitter, and Instagram are effective marketing tools to connect with potential tenants. Share updates, promotions, and customer testimonials.
Run online ads: Online advertising, such as Google Ads and Facebook Ads, can help you reach a wider audience and drive more traffic to your website. Hire experts to create winning ad campaigns to generate leads.
Attend networking events: Attend local networking events and trade shows to connect with potential tenants and other industry professionals.
Offer promotions: Offer promotions, such as a discount for first-time renters or a referral program, to incentivize potential tenants to rent from your facility. Align promotions with your financial goals, and test and see what works best in your market.
Create a blog: A blog can help you dominate Google search traffic in your local market. Share information, tips, and other content with potential tenants, and focus on local keywords.
Send out newsletters: Use email marketing to stay in touch with current and potential tenants. Send out newsletters with updates, promotions, and other information.
Use flyers and brochures: Create flyers and brochures that you can hand out to potential tenants or leave at local businesses.
Host events: Host events, such as a community garage sale, to attract tenants and their friends and family. Offer a dumpster for the day/weekend for tenants to dispose of unwanted items.
Utilize Local Listings: List your facility on all local directories and review sites to help potential tenants find your facility easily.
Create a video tour: Create a video tour of your facility that potential tenants can watch to get a feel for the layout, security measures, and other features. Consider hiring a student to make a cost-effective video.
Offer 24-hour access: Highlight the fact that your facility offers 24-hour access to tenants, which can be especially appealing to those who need to access their units at odd hours.
Offer online bill pay: Make it easy for tenants to pay their bills by offering online bill pay options. Offer as little friction as possible to collect payment.
Invest in security: Security is a top priority for tenants. Ensure your facility is equipped with the latest technology to safeguard their belongings.
Maintain cleanliness: Cleanliness is crucial for tenant retention. Maintain your facility to a high standard and make sure units are thoroughly cleaned before a new tenant moves in.
Offer climate-controlled units: Climate-controlled units can be a significant selling point, especially in areas with extreme temperatures.
Provide exceptional customer service: Positive word-of-mouth can be a powerful marketing tool. Provide excellent customer service to create satisfied tenants who will refer their friends and family.
Use signage: Use signage to attract the attention of potential tenants driving or walking by your facility.
Partner with local businesses: Partner with local businesses to offer exclusive promotions to their employees or customers.
Collect and showcase customer reviews: Customer reviews can be a powerful marketing tool. Focus on Google and Yelp reviews as they typically have the most pull.
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