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  • Andrew Neal

10 Tricks to Lower Your Google Ad Costs for Self Storage Owners

As a self-storage owner, you know that advertising is critical to the success of your business. One of the most popular ways to advertise your self-storage business is through Google Ads. However, it can be expensive and challenging to achieve a high return on investment (ROI) through Google Ads. Fortunately, there are several tricks you can use to lower your Google Ad costs and increase your ROI. In this article, we will share ten proven tricks to help you achieve this goal.

1. Use Negative Keywords

Negative keywords are the words or phrases that you do not want to trigger your ad. By adding negative keywords to your campaign, you can prevent your ad from showing to people who are not interested in your product or service. This way, you can save money on irrelevant clicks and focus on the people who are more likely to convert.

2. Utilize Geographic Targeting

If you only serve a specific geographic area, it is essential to use geographic targeting in your Google Ads campaign. This way, you can prevent your ad from showing to people who are not in your service area, which can help you save money on irrelevant clicks.

3. Implement Ad Scheduling

Ad scheduling allows you to display your ads during specific times of the day or days of the week. This feature is particularly useful for self-storage businesses that experience higher demand on specific days or times of the week. By implementing ad scheduling, you can target your audience when they are most likely to convert, which can increase your ROI and lower your ad costs.

4. Optimize Your Landing Page

Your landing page is the first thing that your potential customers see when they click on your ad. It is essential to have a well-designed and optimized landing page that is relevant to your ad. This way, you can increase the chances of converting your visitors into customers, which can improve your ROI and lower your ad costs.

5. Use Ad Extensions

Ad extensions are additional pieces of information that can appear below your ad. They can provide more information about your business, such as your phone number, address, and links to specific pages on your website. By using ad extensions, you can make your ad more relevant and valuable to your potential customers, which can increase your ROI and lower your ad costs.

6. Use Broad Match Modifier

Broad match modifier allows you to target a broader audience while still maintaining control over your ad's relevance. By using broad match modifier, you can show your ad to people who search for a specific term, as well as variations of that term. This way, you can reach a broader audience without sacrificing relevance, which can increase your ROI and lower your ad costs.

7. Focus on Long-Tail Keywords

Long-tail keywords are more specific and longer phrases that people use to search for something on Google. They are usually less competitive than shorter, more generic keywords, which can make them more affordable and valuable for self-storage businesses. By focusing on long-tail keywords, you can increase your ad's relevance, reach a more targeted audience, and lower your ad costs.

8. Use Remarketing

Remarketing allows you to show your ad to people who have already visited your website or interacted with your business in some way. This way, you can target people who are already interested in your product

In conclusion, lowering your Google Ad costs is crucial for self-storage owners to maximize their ROI and achieve business success. By implementing the ten tricks mentioned in this article, you can save money on irrelevant clicks, increase your ad's relevance, and target your audience more effectively. Remember to use negative keywords, geographic targeting, ad scheduling, optimize your landing page, use ad extensions, broad match modifier, focus on long-tail keywords, use remarketing, track your conversions, and continuously optimize your campaign. By following these tips, you can lower your Google Ad costs and achieve a higher ROI for your self-storage business.

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